Antoinette Alexander

B2B Content Strategist

Greater Seattle area

Translating Complex Topics into Engaging Thought Leadership Content

Antoinette Alexander

B2B Content Strategist

Greater Seattle area

Translating Complex Topics into Engaging Thought Leadership Content

AI agents versus RPA: A guide for accountants
Explanation of the differences, areas each tool excels in, and more. As more automation capabilities are woven into tax and accounting firm workflows, robotic process automation (RPA) and more recently, agentic AI, are among the solutions in the technolog
Tax & Accounting Blog Posts by Thomson Reuters
accounting accountants technology business AI RPA
Technology and the Evolving Landscape of Retail Pharmacy
DrugStore Management
healthcare retail pharmacy technology pharmacy
Advisory from the ground up
Accounting Today
accounting advisory accountants compliance consulting services advisory services
With AI, no more 'wait and see'
There's a notable shift in the perception and acceptance of artificial intelligence unfolding within the accounting profession, as a growing number of firms explore the various applications of AI and generative AI, and the improved efficiencies and compet
Accounting Today
accounting technology AI artificial intelligence
Rx Discount Apps: An Important Player in Today's Healthcare
DrugStore Management
Pharmacy retail pharmacy healthcare technology prescriptions
How to cultivate a healthy audit firm culture
Strategies to implement for a healthier firm culture that attracts and retains audit talent. Culture is the underpinning of an organization, impacting everything from day-to-day operations to customer service to talent retention. Audit firm culture is no
Tax & Accounting Blog Posts by Thomson Reuters
audit business accounting accountants auditors
Accounting client retention: How to advise clients in changing times
Why clients leave their firms, strategies for retention, how to use OBBBA to your advantage, and more. Times are changing; your clients are looking for clarity. Are you offering the strategic guidance they need? This is a question that tax and accounting
Tax & Accounting Blog Posts by Thomson Reuters
advisory compliance consulting tax planning client retention One Big Beautiful Bill Act
Structured Installment Sale
Accounting Today
real estate tax planning accounting tax capital gains structured installment sale
3 Ways to Level-up Your Journey Mapping Strategy
American Banker
banks financial services customer experience journey mapping
How Banks Can Transform Fraud and Dispute Management
American Banker
fraud dispute management banks financial services technology
How CLA Helps Business Clients Scale with QuickBooks Online
Accounting Today
Intuit QuickBooks accounting business technology
Balancing Technology With the Human Touch
This article appeared in Employee Benefit News on Sept. 5, 2024. It is a transformational time for the human resources (HR) profession. Today's HR professionals often find themselves taking on more responsibilities while navigating the shift in employee e
The Hartford
technology human resources HR technologies remote work
Managing a remote workforce
Accounting Today
accounting firm management remote workers hybrid workers
Closing the Gaps in Mental Health
This article first appeared in Employee Benefits News on Nov. 22, 2024. Are a significant number of your employees experiencing mental health conditions but are afraid to get help, resulting in your company not achieving success? This is a question that b
The Hartford
healthcare mental health employee mental health human resources
Navigating the shift to advisory
Accounting Today
advisory accounting tax
A primer for outsourcing
Sherwood Tax and Accounting owner Kristen Keats was no stranger to outsourcing when she co-founded a Guadalajara, Mexico-based accounting staffing agency about four years ago to help supplement and support her home team in Oregon.
Accounting Today
technology accounting outsourcing

About

Antoinette Alexander

I empower businesses with over 15 years of expertise in creating impactful long-form content. Specializing in regulated industries such as finance, healthcare, and technology, the focus remains on delivering thought leadership and editorial features tailored to business audiences. Recent projects include crafting engaging white papers, case studies, and blog posts that simplify complex topics and align with brand strategies.

Clients rely on me for precise SEO-optimized content and storytelling that resonates with sharp, busy, and discerning professionals. By collaborating with subject matter experts, the team transforms dense information into accessible insights. Certified in SEO and skilled in content calendar management, the organization ensures every deliverable drives engagement and meets the highest editorial standards.